AI Insights · Timothy · April 2023
Top 5 Film & Television Apps on Android in Africa: Q1 2023
In Q1 2023, the top 5 Film & Television apps on Android in Africa showed varied trends in downloads, revenue, and active users. Disney+, Showmax 1.0, Shahid, WATCH IT, and Viu all exhibited unique patterns.
Throughout the first quarter of 2023, the leading Film & Television applications on the Android platform in Africa demonstrated distinct performance trends in terms of weekly downloads, revenue, and active users. Here is a closer look at how Disney+, Showmax 1.0, Shahid, WATCH IT, and Viu performed.
Disney+ experienced fluctuating weekly revenue, peaking at around $255K at the end of December 2022 and seeing a significant rise again to approximately $239K by the end of March 2023. Weekly downloads remained relatively steady, ranging from around 30K to 45K, with a notable increase towards the end of the quarter. Active users also showed a consistent upward trend, growing from 374K at the start of the quarter to 433K by the end.
Showmax 1.0 saw a stable weekly revenue throughout the quarter, with figures ranging between $50K and $69K. Downloads followed a similar pattern, generally hovering around 40K to 55K, with a notable peak reaching 55K in the week of March 20. Active users showed a slight decline from 823K at the beginning to 787K at the end, with minor fluctuations in between.
Shahid demonstrated a gradual increase in weekly revenue, starting at around $3K and rising to nearly $10K by the end of March. Downloads saw significant spikes, especially in the weeks of January 30 and March 20, with figures reaching up to 282K. Active users saw a steady increase from 298K at the start to 595K towards the end of the quarter.
WATCH IT had a modest but growing weekly revenue, peaking at approximately $8.4K in the week of March 20. Weekly downloads showed a significant rise, especially in March, reaching up to 108K. The app's active users saw substantial growth, starting at 64K and peaking at 381K by the end of March.
Viu remained fairly stable in weekly revenue, ranging from $2.5K to $4.2K throughout the quarter. Downloads varied significantly, with notable peaks in the weeks of December 26 and March 20, reaching up to 239K and 183K, respectively. Active users demonstrated a slight decline initially but recovered towards the end, maintaining an overall range of 1.1M to 1.2M.
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